E-commerce platform Jumia has released a performance report for its highly popular Black Friday sale. The sale which ran from 6th – 30th November featured deals of up to 80% off on a wide assortment of products with support from partners like Coca-Cola, Pernod Ricard, Standard Chartered DTB and many more. With the outbreak of the COVID-19 pandemic and subsequent lockdown, a lot of businesses were affected, unable to reach consumers and consumers alike struggled to access essential products which is where e-commerce platforms like Jumia came in to bridge…
Jumia Black Friday enjoys success in 2020
