According to some leaks, it has been rumoured that Apple Inc. plans to launch the iPhone 14 on Sept. 7 in order to introduce the most recent iteration and upgrades to a product that accounts for more than half of its sales.
The release of the new iPhones will mark the beginning of a hectic fall product season that also features many new Macs, high-end and low-end iPads, and three different Apple Watch models.
At a risky time for the sector, Apple is revamping its flagship product. As customers struggle with inflation and an unstable economy, smartphone sales have started to decline. However, Apple seems to be doing better than its competitors: Last quarter’s sales of the iPhone were strong, and the business has informed its suppliers that it doesn’t anticipate a decline in sales.
Last year, more than half of Apple’s sales came from the iPhone.
Along with the iPhone, the Cupertino, California-based tech firm frequently also releases updates to its line of Apple Watches. Apple typically distributes the new iPhone in stores about a week and a half after it is introduced, and this year is anticipated to follow suit. A major new product release is scheduled on September 16 and some retail store employees have been advised to get ready.
Instead of hosting a physical gathering, the corporation plans to webcast the event online, continuing a strategy it started using at the beginning of the pandemic. Employees have already started recording the presentation’s segments over the previous few weeks because Apple launches are highly polished events.
The basic iPhone 14 will resemble the iPhone 13, but the 5.4-inch “small” variant will be dropped, and a 6.7-inch model will be added. For the first time ever, Apple will introduce a non-Pro iPhone with a display that large.
For the iPhone 14 Pro range, the firm is considering more significant upgrades. Apple will remove the notch, or cutout for the front-facing camera, and replace it with a pill-shaped Face ID sensor hole and a hole-punch-sized area for the camera. Users will now have a little more screen real estate. Additionally, the business is upgrading the iPhone 14 Pro’s chip. The A15 chip from the iPhone 13 will still be used in Apple’s standard iPhone 14 devices.
The camera system will see the most substantial upgrades in the iPhone 14 Pro and will appear slightly larger to users. A 48-megapixel wide-angle camera as well as 12-megapixel telephoto and ultrawide-angle sensors will be added to the Pro models. Apple also has plans to make battery life and video recording upgrades.