It has been well expected and we wont be surprised that soon TikTok will launch a music streaming app of its own. According to official actionable filings uncovered by c-net suggest that TikTok is planning on just that. This will put ByteDance, the company that founded TikTok in a direct race with the giants likes Apple Music, Spotify, and Deezer. Yet another inclusion in the music streaming business!!
ByteDance filed a trademark application with the US Patent and Trademark Office for “TikTok Music” in May. According to the filing, the service would let users purchase, play, share, and download music. It would also allow users to create, share, and recommend playlists, comment on music, and live stream audio and video. ByteDance already filed for a “TikTok Music” trademark in Australia last November.
This is not the first time ByteDance is trying to have a share in the music streaming business. About two years ago ByteDance launched Resso, a music streaming app in India And Indonesia. So its completely expected that TikTok Music will have similar features like those of Resso such as the ability to create playlists, share songs on social media, and interact with the app’s community. What ByteDance is doing is it is bringing existing users on TikTok to Resso.
The TikTok app in Brazil has a button that redirects users to Resso so that they can listen to the full version of the song they are interested in. This is a strategy ByteDance is using to keep its users within its ecosystem.
As of November 2021, Resso has 40 million active monthly users across India, Indonesia and Brazil. A report a earlier this year revealed that Resso’s monthly active users grew by 304 percent between January 2021 to January 2022 in India alone, compared to Spotify’s 38 percent growth in the country during the same period of time.
This clearly shows that TikTok Music could actively rival with Spotify and Apple Music in the Music streaming business when the app is officially unveiled.
